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Databases by Subject


ABI/Inform Complete
Consists of ABI/INFORM Global, Trade & Industry, and Dateline and features over 4,975 journals.

Ad Age
AdAge (Advertising Age) is the leading global source of news, intelligence and conversation for marketing and media.

Ad Age DataCenter
Ad Age Data Center provides financial and performance information as well as employment data, Industry Annuals, Fact Packs and Timelines.

AdForum.com is the leading information provider focused on the global advertising industry. AdForum.com gathers information on 20,000 agencies and 120,000 campaigns (TV, print, interactive, etc.).

Advertising Redbooks
Restricted to 1 user at a time
Comprehensive information on the advertising industry including directories of 20,000 U.S. and 10,000 international corporate advertisers, 9,700 U.S. and 3,700 international advertising agencies and detailed information on each advertising firm, including annual billings, clients and specialties.

Associations Unlimited
This full-text database describes more than 80,000 national, international, regional, state, and local associations. In addition to basic address listings, information is supplied on membership, publications, and conference dates. Formerly Encyclopedia of Associations.

BizJournals (American City Business Journals, Inc.)
Comprehensive coverage of local business news and information from 40 major cities including the Business Journal-Milwaukee. Includes digital replicas of the weekly business journals and all the lists and special publications. Also, includes access to the Digital Book of Lists.

Business Source Complete (EBSCOhost)
Offers premium content, peer-reviewed sources and business related journals and provides full-text coverage plus indexing and abstracts for important scholarly business journals, dating back as far as 1886. Business Source Complete can also be searched using Enhanced Interface Searching.

Cabell's Directory of Publishing Opportunities
Online version of Cabell’s Print Directory of Publishing Opportunities (includes Accounting, Economics & Finance, Management and Marketing, Educational Curriculum & Methods, Educational Psychology & Administration, Educational Technology & Library Science and Psychology & Psychiatry directories) which provides updated current information on the addresses, phone, e-mail and websites for a large number of journals. The company aims to provide information on publication guidelines and review information.

EconLit (EBSCOhost)
Restricted to 4 users at a time
Subject indexing and abstracts of journals and over 500 collective volumes per year, plus books, dissertations, and working papers. Produced by the Journal of Economic Literature.

Films on Demand - Digital Educational Video
Films on Demand is a state-of-the-art streaming video platform offering access to over 6,000 videos from Films for the Humanities & Sciences.

Gale Directory Library
Gale Directory Library provides access to Gale's authoritative directories.The Market Share Reporter is available online on this platform.

Gale Virtual Reference Library
Gale Virtual Reference Library delivers great reference resources in a database format.Subject areas include History, Literature, Multicultural Studies, Social Science and Technology. Click on "Show All" in database to view expanded list of titles in each subject area.

Global Road Warrior - The Ultimate Guide to the World
Provides in-depth coverage on 175 countries including country facts, climate, society & culture, demographics, money and banking, points of interest, transportation, maps and communications.

Hoover's Company Records (ProQuest)
Hoover's Company Records provides information about companies, industries, and the people who lead them. Content in Hoover's Company Records covers more than 40,000 companies, 225,000 key executives, and more than 600 industries, delivering up-to-date business information.

IBISWorld provides a comprehensive collection of Industry Market Research and Industry Risk Ratings and offers valuable insight into America's 700+ industries. Access is available to US Industry Reports, US Specialized Industry Reports, Global Industry Reports, US Risk Ratings Reports, US Risk iExpert Summaries, US Risk Scores Listing and US Business Enviironment Profiles.

IMF eLibrary Data
The International Monetary Fund's (IMF) eLibrary contains the following economic datasets: International Financial Statistics, Balance of Payment Statistics, Government Finance Statistics, and Direction of Trade Statistics.

ImportGenius makes public shipping records available in order to track import and export activity in the United States and Latin America. The resource can be used for the purposes of identifying suppliers of goods, the links in the supply chain, as well as relationships between trading partners. Access provided by ImportGenius.com.

JSTOR Arts & Sciences I, II, III & IV Collection
JSTOR is an electronic journal archival project which provides full-text access to complete runs of back issues of scholarly journal titles in 10-15 fields. The Arts & Sciences I Collection currently offers access to about 117 journals in these disciplines: Anthropology, Asian Studies, Ecology, Economics, Education, Finance, History, Mathematics, Philosophy, Political Science, Population Studies, and Sociology. The Arts & Sciences II Collection is a multi-disciplinary collection containing journals and disciplines that complement those in the Arts & Sciences I Collection. It includes 122 journals, in disciplines such as History, Economics, Asian Studies, Classics, Archaeology, and African, Latin American, Slavic and Middle Eastern Studies. The Arts & Sciences III Collection focuses on the arts and humanities and contains 150 titles. The collection makes available additional journals in language and literature, as well as important titles in the fields of music, film studies, folklore, performing arts, religion, and the history and study of art and architecture. JSTOR Arts & Sciences IV Collection has a strong focus on business, education, and law and also includes titles in psychology and public policy and administration.

LexisNexis Academic
Access to a wide range of full-text news, company information, business news, legal research and reference information.

Mediamark Reporter (MRI)
Restricted to academic use only. Restricted to 5 users at a time (if user limit is exceeded, you may get message that your login is incorrect). This database is not compatible with Chrome and Safari browsers. This resource provides access to data about consumers and their purchasing decisions. Find demographic information about people and the products that they buy, as well as their media (magazine, television, radio and internet) habits. You must sign up for a free account using your UWW e-mail address in order to utilize our subscription to Mediamark Reporter. Please contact Amanda Howell (howella@uww.edu) if you have any questions.

Passport GMID

Passport GMID provides access to over three million demographic, economic and marketing statistics for over two hundred countries back from 1977, as well as country profiles and consumer market sizes for many products across over fifty countries. This database also includes Market Research Monitor, which offers over 2,200 top-line market research reports on international consumer, industrial and service markets. Reports offer up to date market size data, company shares, brand shares and forecasts.

PrivCo contains business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. You must sign up for a free account using your UWW e-mail address in order to utilize our subscription to Mediamark Reporter. Please contact Amanda Howell (howella@uww.edu) if you have any questions.

ReferenceUSA offers searchable database modules containing detailed information on more than 20 million businesses, 222 million consumers, U.S. new businesses, and U.S. new homeowners and movers.

Regional Business News (EBSCOhost)
This database provides comprehensive full text coverage for regional business publications. Regional Business News incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States. This database is updated on a daily basis.

RIA Checkpoint
RIA Checkpoint provides access to tax research materials, such as cases, codes and regulations, both on a state and national level.

Sage Premier Journals Online
SAGE Premier provides electronic access to 408 peer-reviewed, full-text journals Business, Humanities, Social Sciences, and Science, Technology and Medicine. (94,000+ articles).

ScienceDirect College Edition
Extensive Full Text access to 3 Elsevier journal collections: Social & Behavioral Sciences (350 peer reviewed journals), Health & Life Sciences (890 peer reviewed journals) and Physical Sciences (600 peer reviewed journals).

SRDS Media Solutions
The SRDS database of media rates and information is the largest and most comprehensive in the world—cataloging more than 100,000 U.S. and international media properties delivering accurate, up-to-date media information -including detailed ad rates, dates and contact data for Direct Marketing, Business Publication, Consumer Magazine, Local Market Audience Analyst (formerly Lifestyle Market Analyst), Newspaper Advertising, Radio and TV and Cable Advertising.

Tablebase (RDS)
TableBase is a database comprised of tabular information of a strategic nature. The tables provide information such as: market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics. Tables are drawn from the more than 1000 sources that go into the Business & Industry database and from statistical annuals, brokerage reports, trade association reports, and governmental reports.

Search 155,000 companies, 60,000 product and service classification headings and 124,000 brand names. Business information organized by Products and Services, Company Profiles, Brand Names and a Catalog Index. Formerly Thomas Register.

UN Comtrade Database
The United Nations Commodity Trade Statistics Database contains detailed imports and exports statistics reported by statistical authorities of close to 200 countries or areas. It concerns annual trade data from 1962 to the most recent year.

UN Data
Compiled by the United Nations Statistics Division, this free resource contains over 60 million data points and covers a wide range of themes including Agriculture, Crime, Education, Employment, Energy, Environment, Health, HIV/AIDS, Human Development, Indusry, Information and Communication Technology, National Accounts, Population, Refugees, Tourism, Trade, as well as the Millennium Development Goals indicators.

USA Trade Online (Librarian Mediated)
In Library Only
Restricted to 2 users at a time
This link requires an id and password to log on, please inquire at Reference Desk. USA Trade Online is a service of STAT-USA and the Foreign Trade Division of the U.S. Census Bureau. It provides monthly information on U.S. imports and exports on more than 18,000 commodities.

Value Line Investment Survey
An independent investment information resource, Value Line Investment Survey provides overall views on the economy and stock market as well as descriptive information and performance projections for 1,700 stocks.

WestlawNext is an online legal research tool designed and built especially for undergraduates and other non-law students. It is an abridged version and allows retrieval of cases and legal documents from both federal and state sources.

World Bank Data
Access all available World Bank datasets, including World Development Indicators and Global Financial Development.


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University of Wisconsin-Whitewater
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Whitewater, WI 53190-1790

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Reference Desk: 262-472-1032