How to Use TableBase
TableBase may be used to find tabular data drawn from articles in 1,000 business periodicals, trade journals, newspapers and statistical sources. This database is a great place to find demographics, market share, market size, imports and exports as well as product, brand, and company rankings.
Logging In/Out
TableBase is restricted to UW-W students, faculty and staff. Off-Campus access requires UW-W login.
To access TableBase from the University Library home page, click on the link to Find Articles, Statistics.... Then click on T to jump to databases beginning with that letter, then on TableBase.
To log out, click on the Logout button at the top of the TableBase screen. TableBase allows only one simultaneous user, so it is important to logout to make it available to other users.
Searching
TableBase allows searching by a variety of categories. These categories can be used individually or in combination to broaden or narrow searches. To perform a search, type in words in the words boxes and/or limit by selecting items from the other search menus. Click on the Search button to search. Click Clear Marked Articles to clear your selections and start over.
Search by Words/Phrases
Using the upper search box will search for words/phrases in the full text, abstract, title and descriptor (subject) fields. Entering words in the lower search box will search only words in the title field. Refer to the Techniques section to combine terms.
Search Techniques
| To Find Articles/Tables With: | Search For: |
|---|---|
| Various forms of a word, such as secure, securing, secured, securities and security | secur* |
| A phrase, type the words in the exact order | technology budget |
| Multiple terms anywhere in an article, use AND | coke and pepsi |
| Alternate terms, use OR | diet coke or diet pepsi |
| Words excluded, use NOT | diet coke not diet pepsi |
| Multiple words or phrases, combined with alternate (and/or) terms, use PARENTHESES to group them | ginseng and (herbal or homeopathic) |
To limit your search by dates, type in date ranges in the dated from and to boxes in the mm/dd/yyyy format (e.g., 01/01/2000 to 12/31/2003). To limit to articles after a certain date, put that date in the dated from box and leave the to box blank. To limit to articles before a certain date, put that date in the to box and leave the dated from box blank.
Search by Category
Company | Concept Term | Marketing Term | Industry | Document Type | SIC/Product Code | Geographical Region | Source
Search by Company
Type a company name. For multiple companies, use AND, OR, NOT to connect company names in the search statement (e.g., 3com and US robotics).
Search by Concept Term
Concept terms are used to define the events or facts in your search statement. Select a concept term by clicking on it. Select multiple terms by holding down the CTRL key while selecting. Multiple terms can be connected using the AND or OR radio buttons.
Search by Marketing Term
Marketing terms relate to how products or services are marketed to customers (e.g., brand equity, telemarketing). Select a marketing term by clicking on it. Select multiple terms by holding down the CTRL key while selecting. Multiple terms can be connected using the AND or OR radio buttons.
Search by Industry Names
Choose from more than 90 different industries. Select an industry by clicking on it. Select multiple industries by holding down the CTRL key while selecting. Multiple industries can be connected using the AND or OR radio buttons.
Search by Document Types
Select a specific type of article or source by clicking a document type. Select multiple document types by holding down the CTRL key while selecting. Multiple document types can be connected using the AND or Or radio buttons.
Search by SIC/Product Code
Select Standard Industrial Classification (SIC) codes by typing it in or by clicking the Find SIC... icon to look up SIC codes. Multiple SIC codes are automatically combined with OR.
Search by Geo Region
Select a specific country or geographic region by clicking on it. Select multiple countries/regions by holding down the CTRL key while selecting. Multiple countries/regions can be connected using the AND or OR radio buttons. Or click the U.S.A. box to limit to the United States.
Search by Source
Select a source by clicking on the Lookup... button and checking boxes next to the titles you wish to search. Click on the Add Selected Sources button when you have finished selecting sources.
Displaying Results
TableBase sets itself apart from other databases because it separates tables of data from the articles in which they appear. From the Search results screen you may display tables and/or articles. To display one table, click on the small icon next to the title of the article. To display one article, which includes the text and the tabular data, click on the small icon next to its title in the Text Available column. Multiple tables and/or articles can be displayed at one time by checking the boxes next to the titles and then clicking Display Marked Articles. This will display all selections on one page for easy use.
Print/Save/E-mail Results
While displaying the article(s) or table(s), use the browser to print (File > Print) or save (File > Save As). Click the Back button twice to return to the Search results. To e-mail tables/articles, check the boxes from the Search results list and then click on Display marked articles. Click the Send E-mail button that appears at the top of the article display screen. Enter a full e-mail address (e.g., bushgw03@uww.edu) and click SEND.
Help
For help searching TableBase, click on at the top of any TableBase screen.


