University Library > Guides > Featured Resources > Simmons Choices 3

Simmons Choices 3

Market research is all about numbers. Get them from Choices 3.

Trying to design an advertisting campaign for a product? Looking for a demographic market to target? If that's the case, Choices 3 will give you the numbers to guide your analysis. Choices 3 provides you with access to the data from Simmons Study of Media and Markets, a comprehensive study of 30,000 households on their buying habits.

  • Over 450 product categories and 8,000 brands!
  • Pinpoint specific demographic populations based on characteristics such gender, age and place of residence.
  • Easily export the data to a spreadsheet for later use.

Choices 3 is available to use on workstation S8, next to the guides rack across from the Reference Desk - special login required; ask a librarian for assistance.

Want to know more? Check out the How to Use Simmons Choices 3 guide or
contact Kyle Naff, Business Librarian, at naffk@uww.edu or 472-5519.